| Common Questions |
| What does it cost? |
You pay only when a user clicks your ad; there is no per-display charge. You determine what you're willing to pay per click, with a minimum cost-per-click of $.20. Ads are funded by a pre-paid amount that you select. We will not charge you over your specified budget. |
| Where will it appear? |
We run a number of community oriented sites listed at the left. You may choose to have your ad displayed on one or more channels. |
| May I see some live ads? |
Yes. View a live site here.
The ads are on the right border. |
| Do you catch click mongers? |
Yes. You will be charged for only the first click of your ad per user session, even if the same user clicks your ad on different pages.
We're better than
Google™'s fraudulent click detection! Google™ catches only high volume clickers; we catch anything over 1 per user session! |
| How do I purchase an ad? |
You purchase ad space by (1) creating an ad on-line and (2) depositing funds at your desired level into your account.
As little as $25 will start your account.
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| How long will my ad run? |
Each time a valid click is registered your account is decremented by whatever your cost-per-click (CPC) is. When your funds reach zero, your ad is paused until your account is funded again. |
| How are ads ranked? |
Your ranking (placement) is based on your cost-per-click bid (MAXCPC) times click-through-ratio (CTR). New ads are assigned a median CTR for a few hours until a CTR trend is established.
At most 10 ads ever appear on a site page. The highest overall ranking (top 10) ads will be featured on the site's most frequently visited pages, such as its home page. Lower ranking ads appear elsewhere on the site and may be rotated in and out.
Generally speaking, the higher your MAXCPC, the greater your exposure. However if your click-through-ratio (CTR) is higher or lower than other ads, your rank may be adjusted accordingly up or down. See Cost Per Click and Ad Ranking Explained for more details.
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| Why would I bid a higher CPC? |
A higher MAXCPC will potentially raise your ad rank. Higher ranked ads are placed higher on pages, placed on more prominent pages, and when ads are rotated, are displayed more frequently. In other words, higher ranking ads receive the most exposure. You'll receive the greatest exposure if you're among the top 10 ranking ads. Within the top 10, certainly the top few slots get the most attention. |
| Do you offer auto-discounting like other click-though networks? |
Yes. To achieve greater exposure, you may bid a maximum CPC you're willing to pay, called MAXCPC. Your actual cost-per-click (CPC), however, is auto-discounted to the lowest amount needed to outbid your competitor. With similar CTR, your actual CPC may be the same or only a few cents higher than your next competitor. It can even be lower if you ad performs better.
See Cost Per Click and Ad Ranking Explained for more details.
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| May I change my ad? Is there a charge? |
You may change your ad as often as you wish, even while it's running, at no charge. You may change the title, ad body, url display, url link, and channels. To edit your ad, login and EDIT the ad you wish to modify. |
| May I have more than one ad? |
Yes, you may have as many ads as you wish; all with separate MAXCPCs and channels. We, however, reserve the right to remove (1) identical or nearly identical ads running concurrently. and (2) very poorly performing ads. |
| May I view the progress of my ad? |
Yes, detailed reporting is available for you at any time by logging in to your Click-Ads account. Here's a sample screen:
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| Can I temporarily pause my ad? |
Yes, you may pause your ad whenever you wish and re-activate it whenever you wish. There's no charge for doing so. |
| May I add or remove channels while my ad is running? |
Yes, you may change your ad channels whenever you wish. There's no charge for doing so. |
| I've spend my deposit. When will my ad resume? |
Your ad will automatically (and immediately) resume when you deposit funds and have a non-zero account balance. We, however, reserve the right to delete ads that go unfunded for longer than 90 days. |
| If I wish to cease advertising, what happens to my unused account balance? |
Your ad will run until your account balance reaches zero. We do not refund partially spent credits.
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| Do you have any ad guidelines, restrictions, or requirements? |
Yes. Ads should be in good taste and relevant to our readership. Please see our Editorial Guidelines for complete information. |
| Where's the legal stuff? The terms of service. |
Please see our Terms of Service. |
